When you invest in a rental property , you may be surprised to find out how much of your job of running that property is marketing it. Vacancies are lost income, and the longer your rentals stay empty, the less viable it becomes to make money as a landlord. In a competitive rental market, your properties have to stand out in the crowd and attract qualified renters who are ready to move in. Working with a property manager in Mesa, AZ can help in your marketing process. This advice will also help you draw renters into your property.
Make a Plan with Your Property Manager
Involving your property manager in your marketing plan is essential. He or she can provide valuable information about what renters are looking for in your area and how much rent you should charge based on the neighborhood and your property features. Your property manager can also help you navigate the complexities of landlord-tenant laws to ensure that you don’t violate any legal requirements in the way you market your rentals. Often, your property manager can do a large amount of the marketing for you, so it’s helpful to know what they will do to promote your home, so you can focus on other avenues.
Any time you upgrade something in your rental properties, you are taking a step towards standing out from the competition. Consider investing in new appliances, or paint the walls and change the carpets. Making your properties feel as fresh, modern, and new as possible will drive up the interest among prospective renters. These upgrades will also make it possible for you to be as selective as possible when considering tenants instead of taking a chance on renters simply because you need to fill a vacancy as fast as possible.
Today’s renters don’t want to just read about your property features. They want to see everything your home has to offer. Take high-quality photos and videos and use them everywhere you are marketing your homes. Letting potential renters see exactly what your properties are like will also reduce time lost to unproductive viewings.
As a landlord, one of the biggest advantages of working with a residential property management company is that they can assist you in marketing your property. Because every day your rental property in Mesa, AZ is empty costs you money, a strong marketing strategy should always be part of your business plan.
When you market rental properties, highlight the features your property has that may not be offered by other rentals in the area. For instance, if you install new carpet, update the appliances, or have an outdoor storage area, spotlight these features. Ask your property management company to help you set the right rent for the community to attract as many potential renters as possible and to ensure that your marketing efforts don’t inadvertently violate Fair Housing Act guidelines. Having professional property management can also be a marketing advantage, since renters like to know that there will always be someone available for property maintenance and repairs.
If you have significant drain issues in your rental home, your property manager will arrange for repairs. However, you can avoid many drain issues with a few simple preventative measures. Be sure to call your property manager in Mesa, AZ if you notice signs of a leak or a drain that won’t clear, and watch this video for advice on reducing the risk of drain issues.
Keeping hair and other debris out of your drain is essential to keep them running clearly. A Zip It tool can help you remove hair, especially in bathroom sink and tub drains, where it is likely to accumulate. Be diligent about cleaning your drain when you see that it is beginning to slow down, and you can avoid larger clogs that need the attention of your property manager.